Head Count turned the recurring problem of an antiquated meet registration process into a new revenue stream for the National Scholastic Athletics Foundation.
- Product Strategy
- User Experience
- Interface Design
- Credit Card Processing
- Back-End Dev(PHP)
- Front-End Dev(HTML/jQuery)
The National Scholastic Athletics Foundation ran multiple national-level track meets a year, each of which meant dealing with thousands of mailed-in entries. That meant tons paperwork to process, weird handwriting to read, and too many chances for errors.
The NSAF knew we could simplify their meet registration process by going online. We started using quick online registration forms but I suggested we take it one step further: create a registration service they could sell to other meets.
Creating a New Product
The goal of Head Count was to help meet directors accept entries for their meets online with minimal headache. A large part of the challenge was the diversity of the technical knowledge in the user base. Managing the complexity of online registration would be key, and keeping the user experience of Head Count simple and clear was a goal that required constant focus.
Fortunately moving from paper to a web application gave us the opportunity to address many the complexities of traditional meet registration:
Head Count has grown every year since launch, servicing well over a hundred meets a season. The National Scholastic Athletics Foundation continues to invest in improving and growing Head Count based on its tremendous success.
“Head Count is geared specifically to track and field and cross-country entries and is extremely user-friendly. We highly recommend Curtis for any web site design or development.”- Jim Spier, Executive Director, NSAF